A Motorola Droid smart phone goes on sale Friday, joining the growing ranks of smart phones on the open-source operating system backed by Google.
With Droid, which will work on the Verizon telecom network, Motorola is taking on mobile devide powerhouses such as Apple, Nokia and Research in Motion (RIM).
“People are gravitating to Android phones because they are different and trendy. Droid may be the new ‘in’ phone,” said analyst Rob Enderle of Enderle Group in Silicon Valley.
Taiwan-based HTC brought the first Android phone to market late last year.
Google chief executive Eric Schmidt recently proclaimed that the smart phone market was on the cusp of an “explosion” of Android devices.
Market tracking firm Gartner agrees, predicting that there will be at least 40 models of Android phones within a year, and that they will be the second place mobile platform by the end of 2012.