FaceTime brings you phone calls like you’ve never seen before. Text and images look amazing on the Retina display — the highest-resolution screen ever on a phone. A 5-megapixel camera with LED flash and HD video recording and editing let you shoot and share from anywhere.

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With the tap of a button, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 over Wi-Fi. No other phone makes staying in touch this much fun.

Thanks to the Retina display, everything you see and do on iPhone 4 looks amazing. Text in books, web pages, and email is crisp at any size. Images in movies and photos are stunning at almost any angle. That’s because the Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels.

Now you can run your favorite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.* This smarter approach to multitasking is available only on iPhone.

And with iPhone 4, you can do it in stunning high definition. Its advanced backside illumination sensor delivers great-looking video in both bright and low-light settings. And in dark environments, you can brighten the scene with the built-in LED light.
Apple – iPhone 4 – This changes everything. Again

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