The Internet search leader unveiled the experiment, called “Fast Flip,” Monday at a conference hosted by TechCrunch, a popular blog.
The service is meant to duplicate the look and feel of perusing a printed publication. The stories are displayed on electronic pages that can be quickly scrolled through by clicking on large arrows on the side instead of a standard Web link that requires waiting several seconds for a page to load. Readers can sort through content based on topics, favorite writers and publications.
For now, Fast Flip will only show the first page of a story. Readers who want to continue will have to click through to the publisher’s site, where the display reverts to a traditional Web page.