Google Analytics is a powerful tool for monitoring all aspects of your websites traffic, from referral’s to search engine activity.
Some of the Enterprise-class features are
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
Integrated with AdWords and AdSense
Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Flash, video and social network application tracking
Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
Advanced Analysis Tools
Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.
Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.
Export your data with the Google AnalyticsData Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.Â Watch video.
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.Watch video.
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
API and developer platform
Pleasee see this Article for configuring Google Analytics