Apple Inc’s media extravaganza next week is being greeted with unusual calm, as it is uncertain if charismatic CEO Steve Jobs will appear and investors have nothing much to bet on apart from new iPods with cameras.
Apple’s stock has often swung wildly and rumors have swirled about game-changing products ahead of such events, but this time the stock has held steady in the two weeks leading up to the September 9 event.
Few expect any surprises, but the potential is always there, given the host’s track record.
Apple has traditionally held a September gathering where master showman Jobs showed off new iPods for the holiday season and trumpeted new content for iTunes.
Revamped iPods are again on tap this year. But much of the focus has been on whether Jobs will make his first public appearance since taking medical leave in January, and what new partners or services Apple may bring into its booming online store.
Rumors also continue to rumble that the Beatles catalog may finally be coming to iTunes, but such speculation is not new and many are doubtful.