Microsoft Corp is set to announce its long-awaited “Project Pink” phones early next week, sources familiar with the matter said, as the world’s largest software company attempts to gain traction in the growing market for young smartphone users.
The mobile phones, to be sold by top US mobile operator Verizon Wireless, are being targeted at heavy users of social network sites, according to sources. They will have a different name when the launch is officially announced.
In photos leaked to a tech blog last month, the new phones appear to be stylish, updated versions of Microsoft’s Sidekick device, which is popular with the youth market.
The new phones, which likely won’t be on the market until summer, are to be made by Sidekick manufacturer Sharp Corp, sources said.