TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in the Haryana, hot on the heels of its launch in Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Mumbai, Rest of Maharashtra and Madhya Pradesh-Chhattisgarh. The company’s Next Gen GSM service started on a heady note, with TTSL Managing Director Anil Sardana making the first call on the TATA DOCOMO Haryana network to Mr Bhupinder Singh Hooda, Chief Minister of Haryana.

TATA DOCOMO also announced a novel “Pay-for-what-you-use” model, with a pulse of one second, and a pricing of just 1 paisa per second. The company’s pan-India service rollout, which was kicked off in late June when South India and Orissa went ‘live’, will be completed this year itself.

In a message at the launch press conference, Mr Ratan Tata, Chairman, Tata Sons, said: “The value proposition offered by TATA-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by TATA-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different.”

Source: http://www.business-standard.com

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