TwitterÂ co-founder Biz Stone is confident people will love seeing interesting ads amid the rest of the chatter on his company’s Internet communications service. But he and the rest of Twitter’sÂ management teamÂ aren’t in any rush to prove it after waiting four years to usher in advertising.
The ads may be confined toÂ Twitter.com‘s search results for several more months while the company evaluates what kinds of commercial messages seem to be working, Stone said during an interview Wednesday at Twitter’s first major conference for software developers.
“We are not fretting over whether people are going to hate us” for deciding to show ads, Stone said. “Because we have taken such a thoughtful approach, we think people are going to embrace them and like them.”