With an estimated 90 percent of Indian mobile subscribers using feature phones, this translates into a potential audience of over 500 million in the Indian sub-continent alone,” said Ray Newal, chief executive of Jigsee Inc.

“These mobile subscribers have so far been unable to access video streaming services such as YouTube, which traditionally caters primarily to users of advanced smart-phones with access to high speed broadband connections,” Newal told IANS on phone from Canada.

The technology start-up’s unique platform can be downloaded from the website m.jigsee.com or app stores such as Getjar, Ovi and Tata Docomo for free.

“Typically most mobile online video content is offered in the form of very short clips and the segment of the market we are targeting don’t have alternatives. They don’t have broadband but they are much more interested in watching longer form content,” said Newal.

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